Lollapalooza Promoter to Kick Off New Washington Music Festival

John Jurgensen

Add Washington D.C. to the increasingly crowded map of big music festivals. At a two-day event next fall, Drake, the Strokes and more than 40 other acts are scheduled to perform with the Washington Monument and the Lincoln Memorial as a backdrop.

The inaugural Landmark Music Festival, from the promoter behind such megafests as Lollapalooza, will unfold on five stages, Sept. 26-27,  and put a spotlight on efforts to restore the National Mall, festival organizers said today.

The Landmark festival will take place in West Potomac Park, part of the national park that is home to some of the capital’s most iconic—and increasingly dilapidated—monuments. The concert is designed to raise awareness and funds for the Trust for the National Mall, which works with the National Park Service to raise funds for restorations on the Mall, such as the repair of the earthquake-damaged Washington Monument. It’s been 40 years since the last major renovation of the Mall, which is in need of $500 million in deferred repairs and $350 million in upgrades, according to the trust.

The music lineup includes alt-J, Chvrches, Band of Horses, and Dr. John and the Nite Trippers. And in keeping with the full-service nature of the festival business these days, Landmark will also feature a mix of art and food offerings.

The festival was created by C3 Presents, the promoter responsible for Austin City Limits and the Lollapalooza franchise, which has spread to Europe and South America. Last year C3 sold a majority stake to concert and ticketing giant Live Nation Entertainment.

Staging the festival in late September should help the new event avoid the capital’s infamous summer heat and humidity, and also competition from other festivals in the region, such as Sweetlife (Kendrick Lamar, Calvin Harris) at nearby Merriweather Post Pavilion in May, and Firefly (Paul McCartney, Kings of Leon, the Killers) in Dover, Del., in June.