Trust for the National Mall Announces First Event In New Effort To Increase Park Stewardship And Support From A New Generation

Landmark Music Festival to Kick Off Grassroots Campaign to Celebrate and Restore National Mall

Media Contacts:
Kristine Fitton
Trust for the National Mall
202.407.9412
 
Sandee Fenton
C3 Presents/Fresh and Clean Media
310.313.7200 

 

APRIL 28, 2015 WASHINGTON, D.C.   The Trust for the National Mall unveiled the first event in its upcoming nationwide grassroots campaign, announcing it will host a world-class music festival to educate a new generation of Americans about the National Mall’s history, ideals, and pressing restoration needs.

The Landmark Music Festival was made public during an event at Washington’s W Hotel featuring Congresswoman Eleanor Holmes Norton and leaders from the mayor’s office, the National Park Service, Events DC and concert promoter C3 Presents.

“To succeed in our mission of creating a more sustainable, beautiful and functional National Mall, we’re working to grow from a local charity into an energized national cause,” noted Trust for the National Mall President Caroline Cunningham.  “From eighth-grade class trips to the famous ‘I Have a Dream’ speech, the National Mall is our nation’s common ground.  We want this festival to start a conversation among Americans across the country about the role they can play in preserving this iconic park and the values it represents.”

The two-day festival will take place on multiple stages in West Potomac Park September 26-27, 2015 and feature more than 40 bands.  It will serve as an educational event, highlighting the historic and cultural significance of the National Mall, and as a vehicle for increasing volunteerism and grassroots funding to help restore the park. The festival will be part of the Trust’s new grassroots campaign, which aims to increase stewardship of the National Mall nationwide, and particularly among young adults.

The Trust plans to raise awareness, participation and funding from the public to address a growing amount of deferred maintenance and needed upgrades to the infrastructure of the park.  It’s been nearly 40 years since the National Mall’s last major renovation, and persistent environmental erosion and disrepair have presented an urgent need to fix the parkland’s failed ecology and its crumbling historic landmarks, including the beloved Thomas Jefferson Memorial

“As the National Park Service approaches its centennial in 2016, we are seeking relevant ways to engage the next generation of national park supporters,” added Karen Cucurullo, acting superintendent of the National Mall and Memorial Parks. “With the Landmark Music Festival, our partners at the Trust are reaching millennials to create awareness of the values of the National Mall and the need to protect it for generations to come.”

The festival will also celebrate America’s diversity – a key tenet of the National Mall – through a wide range of musical styles, art and cuisine. Onsite educational activities will underscore the shared values and history of the park.

“I’ve walked the Mall my whole life – as a third-generation Washingtonian, as a citizen protesting for change in our country, and as a representative of the people of the District of Columbia,” said Congresswoman Eleanor Holmes Norton (D-DC).  “The Mall holds some of America’s most iconic moments.  I am excited to see world-renowned artists coming to perform on the Mall to help preserve one of America’s most important parks and all that it represents.”

Tickets for the Landmark Music Festival are now on sale at www.LandmarkFestival.org.  In the next several weeks, a public lottery for a limited number of free passes will be announced along with details about a special event area that will be free to the public.

Artists performing at the festival include Drake, The Strokes and alt-J.   For the full musical line-up, go to LandmarkFestival.org.

“Our production partner C3 Presents was selected because of their great track record creating exciting and safe events in iconic urban parks – including on the National Mall – and we’re thrilled to see them bring their professionalism and passion to our cause,” noted Trust President Caroline Cunningham.

About the Trust for the National Mall

The Trust for the National Mall is an official partner of the National Park Service dedicated to sustainably restoring and improving the National Mall.  The National Mall – the iconic grounds stretching from the U.S. Capitol to the Lincoln Memorial that hosts 29 million visits a year – is facing a backlog of well more than $500 million in deferred repairs and $350 million in needed upgrades.  The Trust split the cost of restoring the earthquake-damaged Washington Monument with the federal government and is extending this public-private partnership model to other high-impact projects designed to preserve the grounds and structures that honor America’s history, heroes and hope. For more information on the Trust for the National Mall, please visit www.nationalmall.org or follow us on Facebook (www.facebook.com/nationalmall), Twitter (@TheNationalMall) and Instagram (@TheNationalMall).

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