Thursday, May 3, 2012
News
New Brooks Brothers Opening Rekindles Love for Georgetown Prep!
New Brooks Brothers Opening Rekindles Love for Georgetown Prep!
Thursday, October 6, 2011
Revamp
Fans of blue blazers, tweeds, bowties, and collegiate prep received a much-welcomed end-of-summer present last month, as Brooks Brothers opened its latest D.C. metro store location in the heart of Georgetown.
A massive 20,000-square foot, three-story retail experience, with an outdoor patio area to boot, the new store is located at the intersection of M and 31st Streets and occupies a former Pottery Barn location.
With a floorplan so expansive, the unabashedly preppy fashion label wanted to throw an equally grand opening party to celebrate what must surely count as one of Brooks Brothers’ flagship mid-Atlantic outposts.
And celebrate Washingtonians did on Wednesday evening, as the Georgetown store temporarily shuttered its doors for a private inaugural bash that attracted many of the District’s movers-and-shakers.
Perhaps in a nod to the deep roots Brooks Brothers has in Washington – indeed, what Hill staffer doesn’t have at least one of the store’s suits in his/her closet? – the guest list read like a who’s who of the city’s media, business, political, and philanthropic circles.
Invitees were treated to cool glasses of wine and bottled water while waiters (properly accessorized in Brooks Brothers ties) milled about with various savory and sweet hors d’oeuvres. All the while, guests browsed row upon row of the latest fall fashions from the all-American label.
The iconic retailer even generously agreed to donate a percentage of the evening’s sales to The Trust for the National Mall, thereby netting more than $5,000 for the landmark nonprofit.
Founded in 1818 by Henry Sands Brooks, Brooks Brothers began on a whim as a way for Brooks to bring back elements of British style to his friends stateside, during his travels as a successful commercial trader.
The rest, as they say, is history. And Georgetown definitely knows a thing or two about history…
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For press inquiries please contact Joe Kildea at (202) 210-3250 or joekildea@rational360.com.